Ad:Ax provides reliable performance information on print advertising in Switzerland based on 750 face-to-face interviews that are conducted every month. The test format has remained unchanged for years and charts the development of advertising as well as revealing new tendencies. Ad:Ax provides a rating of the best adverts and highlights the different preferences of the various target groups in the psychographic space that has been developed on the basis of the long-term insights gained from our study on the psychological climate of Switzerland (PKS).
Ad:Ax can also form the starting point for an advertising test tailored to meet your requirements, whether in the pre-testing or post-testing sphere.

More information: Advertising Index