The basis of our Market ® Radar is a personality test, calibrated ten thousand times, of around 8 minutes` duration. Based on the resulting value profile and by means of correspondence analysis, this ascertains the psychographic space, which is determined by the three axes "progressive versus conservative", "outward versus inward orientation" und "leaders versus followers".

We can supply up-to-date Market ® Radar Information, along with the accompanying Operating Pack for the conducting of analyses at your own workplace, for a whole range of markets.