In the summer of 2021, DemoSCOPE decided to no longer emphasise its commitment to the highest service, process and data quality exclusively through its memberships in Swiss Insights and ESOMAR, but also to be certified according to the ISO Standard 20252:2019 for market, opinion and social research. Since spring 2022, DemoSCOPE is now allowed to carry this certificate!
The ISO standard 20252 describes an international, industry-specific quality standard in which all aspects and sub-processes of our research are taken into account. From proposal preparation, telephone (CATI) or face-to-face (CAPI) data collection, panel management (integrating the former ISO standard 26362) for online surveys (CAWI), to analyses and resulting research reports, as well as the general areas of our work from staff development to data security, everything is covered by it.
Quality assurance in our fields of activity is a multi-layered and by no means trivial task that challenges us every day and in every project. That is why it is important for us to see the high quality in all areas of our work now confirmed in accordance with this international standard.