About us
We are a Swiss social and market research company and, with more than 60 years of company history, are firmly established in Switzerland as a trusted institution.
Currently, more than 50 permanent employees work at our main location in Lucerne (Adligenswil) as well as at our French-speaking location in Fribourg. We offer the full range of social and market research services and methods from a single source, with a strong focus on scientifically sound quantitative and qualitative research on complex topics. In doing so, we can always rely on our academically qualified staff with extensive research and publication experience.
On the one hand, a significant share of our clients comes from the academic and scientific sector. Our social research team conducts a wide range of complex projects for federal authorities such as the :contentReference[oaicite:0]{index=0}, as well as for universities and higher education institutions in Switzerland and abroad. In addition, we apply our social science expertise to ad hoc studies for relevant non-profit organisations, interest groups, associations, and federations.
On the other hand, we have many years of experience in consumer research. Our experienced consumer research department offers the full spectrum of market research methods and supports clients—among others from the retail and insurance sectors—in areas such as concept and product testing, brand image research, and customer and employee surveys, with professionalism and commitment.
Across all projects, we provide a comprehensive survey infrastructure. This ranges from telephone survey centres at both locations and online surveys with complex routing, client-specific designs, and the integration of external tools, images, and videos, to face-to-face interviews conducted via tablets and smartphones, as well as in-house mailing and dispatch services.
Executive Management
Stefan Klug
Head of Research and Development, Partner
«Through our experience and innovative strength in combining digital and non-digital communication channels—and in the way we communicate—we reach people and obtain answers to the questions we ask on behalf of our clients.»
Team Leads
Daniela Rohner
Leiterin Personalwesen / LIK Team
Focus areas: Human resources development and recruitment; drafting contracts and employment references; conducting employee performance reviews; planning and execution of the monthly LIK federal study; support and supervision of existing staff; ensuring hotline operations; data validation and correction; payroll processing for the LIK study; and reporting to the Federal Statistical Office (FSO).
Dr. Eva Passarge
Co-Head of Social and Market Research
Focus areas: Team leadership and people management of the social research team; client and project acquisition including budget definition and control; development and implementation of customised solutions and survey projects for and with clients; preparation and presentation of results.
Anita Ackermann
Head of Programming and Analysis, Community Management
Focus areas: Planning and coordination of survey programming; community management; overall responsibility for the DemoSCOPE panel with more than 60,000 panel members; responsible for the training and development of IT specialists.
Dr. Steffen Mohrenberg
Head of Data Processing and Analysis
Focus areas: Leadership of the data processing and data analysis team; processing, analysis, and weighting of complex datasets; technical project management of data-intensive and methodologically demanding studies.
Project Managers
Dr. Eva Passarge
Schwerpunkte: Umfangreiche thematische Befragungen im Auftrag des Bundesamts für Statistik, zu Themen wie Sprache, Religion und Kultur, Familien und Generationen, Aus- und Weiterbildung oder verschiedene Themen im Rahmen der Omnibus-Erhebungen
René Brawand
Focus areas: Long-standing surveys conducted on behalf of the Federal Statistical Office (FSO), Swiss media studies, as well as ad hoc projects in the fields of mobility research, customer experience, and international market research. Advisor on a wide range of data collection methods, including face-to-face, telephone, and written surveys, as well as various mixed-mode survey designs.
Melanie Müller
Focus areas: Quantitative and qualitative research for NGOs, including employee satisfaction surveys, customer satisfaction surveys and customer feedback systems, brand and image studies, and advertising effectiveness measurement using attention tracking and emotion tracking.