DemoSCOPE researches for and with people in order to shape a sustainable future with you.
DemoSCOPE offers customised solutions – we provide you with personal and competent advice.
As the largest Swiss social and market research institute personally run by its owners and with offices in Adligenswil and Fribourg, DemoSCOPE provides a scientifically sound basis for decision-making.

DemoSCOPE has stood for quality and expertise in the Swiss social and market research sector for over 60 years

As the largest Swiss social and market research institute personally run by its owners and with offices in Adligenswil and Fribourg, DemoSCOPE provides a scientifically sound basis for decision-making.

 

Current surveys and findings

Special evaluation COVID-19 vaccination

What about the willingness to vaccinate and the general attitude towards Covid 19 vaccination in the Swiss population? What are the most important reasons for and against vaccination? Which type of vaccine is preferred? A new study report provides answers to these questions.

Since the end of December 2020, the Covid 19 vaccination campaign has also been underway in Switzerland, accompanied by a comprehensive information campaign by the Federal Office of Public Health FOPH. As part of the periodic impact analysis of the campaign work of the Federal Office of Public Health FOPH, a special block of questions was devoted to the vaccination issue. Key results of the survey can be found in the study report, which can be accessed via the link below.

Study report (German)

Dealing with crises and offers of help

Repeat measurements of the 2016 population survey and the 2017 youth survey.

DemoSCOPE conducted these surveys for the Federal Office of Public Health FOPH, supported by the organisations Dargebotene Hand and Pro Juventute in 2016/2017 and again in 2020. These targeted both the general Swiss resident population aged 15 to 74 years and, in a separate youth survey, adolescents and young adults aged 15 to 25 years.

Further details on the surveys can be found in the study report, which can be accessed via the link below.

Study report (German)

Build your Switzerland of the future

The results of last year's representative SBC survey "Build your Switzerland of the future" are now available. Over 1,100 people were surveyed.

To mark its 125th anniversary, which is due in 2022, the Swiss Association of Master Builders (SBC) launched the «Tour d'horizon» campaign in January 2020, including the «Build your Switzerland of the future» survey. Over the course of the last year, more than 5,300 people participated in the survey, either in the mobile «Tour d'horizon» tower or online. The survey was designed to identify the expectations and wishes of the Swiss population with regard to housing, mobility and spatial planning with a time horizon of 2040. For each question, participants could rank four answers according to their preference. In addition to the non-representative survey at the «Tour d'horizon» locations in Basel and Lucerne, the Swiss Association of Master Builders commissioned DemoSCOPE to conduct a representative survey. An additional 1,107 people were surveyed between 16 and 27 September 2020. Further information is available on the website www.baue-deine-schweiz.ch.

Study report (German)

Advertising in Corona times

Study on the Corona suitability of imagery and wordings in advertising campaigns in Switzerland

DemoSCOPE assists its clients by conducting surveys among the Swiss population in order to provide an assessment of the current situation from the perspective of advertising effectiveness research.
In January 2021, a representative online survey was conducted in German-speaking Switzerland together with the partner institute MediaAnalyzer from Hamburg to find out which types of images and terms are acceptable in the current Corona situation and the renewed lockdown since mid-January 2021.

Study report (German)

Special evaluation of hygiene masks in the context of the new coronavirus

With the gradual relaxation of the original measures against the spread of the new coronavirus, the corona pandemic in Switzerland is entering a new phase. In this phase, there is a greater focus on complementary measures to prevent a renewed sharp increase in infections with the new coronavirus. Hygiene masks are a widely discussed topic in this context.

A special block of questions was devoted to this topic as part of the periodic impact analysis of the campaign work of the Federal Office of Public Health (FOPH). This report is an advance extract from the second regular impact measurement survey, which addresses a wide range of issues related to the FOPH's prevention and campaign activities. This advance based on a representative survey of the resident population makes it clear that there are differing and pragmatic attitudes to hygiene masks in this country.

Study report (German)

The fight against the Coronavirus: the population makes a big contribution

A population survey conducted by the sotomo research centre and DemoSCOPE shows that the prevention work of the Federal Office of Public Health is having an effect. The rules of conduct and hygiene are known to the population and are accepted and implemented.

The extraordinary situation of the Corona pandemic presents almost ideal conditions for the authorities, at least as far as the communication of messages is concerned. The population pays very close attention to the topic and absorbs information with interest; the messages of the rules of conduct and hygiene are known to more than 95 percent of the population.
This has led to all segments of the population being exceptionally well-informed. However, the success of prevention work is ultimately measured by behaviour. And here, too, it is evident that a predominantly large proportion of people in Switzerland say that they abide by the rules of conduct. This applies to both the elderly and the young.

Further key results of the survey can be found in the study report, which can be accessed via the link below.

Study report (German)