Qualitative methods

Our experience has shown that combining quantitative and qualitative research methods delivers the greatest added value for knowledge generation and a deeper understanding of target groups. We therefore enable the efficient integration and combination of qualitative and quantitative approaches from a single source.

When applied prior to quantitative studies, qualitative methods allow for a precise understanding of the target groups under investigation, the exploration of key issues, the development of well-targeted questionnaires, and the generation of often unexpected and insightful additional findings.

When used after quantitative studies, qualitative methods help deepen quantitatively derived insights and provide a comprehensive basis for decision-making by expanding the overall knowledge base. The consistently positive feedback from our clients, together with our professional expertise in this field, has led us to systematically pursue integrative research designs.

We apply our expertise, among other things, in individual in-depth interviews, focus groups and group discussions, cognitive and usability tests, psychological testing procedures, as well as in customised workshops. We would be pleased to implement integrative and/or purely qualitative research designs tailored to your needs.

Has this sparked your interest? Please feel free to contact us.