Capture attention and stay memorable: effortless with our analyzers!
It is no secret that advertising that evokes emotions is better remembered and leads to higher sales. But how can you be sure that your advertising captures attention and triggers emotions? With the Spot Analyzer and the Print Analyzer, you can influence the success of your campaign already during the concept phase.
In collaboration with our partner MediaAnalyzer from Hamburg, DemoSCOPE offers the tools “Spot Analyzer” and “Print Analyzer” to measure the effectiveness of your advertising and compare it with other campaigns using benchmarks.
Spot Analyzer
Thanks to EmotionTracking, you can measure the emotional impact of your advertising on participants with second-by-second precision. Identify positive and negative scenes and determine which moments trigger strong emotions.
Print Analyzer
Ads and posters are only noticed for a fraction of a second. With AttentionTracking, measure whether your advertising is eye-catching enough in today’s overstimulated world to be perceived by your customers.
Your Benefits
- Benchmarks across various industries
- Detailed, qualitative insights into your advertising
- Save budget: optimize your advertising before production
- Fast execution and result delivery
- Validated and proven methodology
Classic advertising effectiveness measurement – pre- and post-tests at DemoSCOPE
A classic approach in advertising effectiveness research is the use of pre- and post-tests before and after a campaign launch. If you want to quantify the success of your advertising campaign, DemoSCOPE’s traditional campaign tests provide the ideal tool to measure your KPIs.
For traditional “offline” advertising campaigns, measuring success is difficult: increased sales cannot be directly attributed to advertising. We offer the solution with our campaign tests: measure your campaign’s success based on solid data instead of assumptions—enabling fact-based decisions for the future.
Are you in the concept phase of your campaign and want to test different visuals in advance? With Self Serve Insights, you can quickly, affordably, and easily gain rapid insights into your campaign—so you can focus on the creatives that truly resonate.
Your Benefits
- Quick and easy study setup
- Years of experience in advertising effectiveness research
- Whether image or video: test all types of advertising materials
- Comprehensive reporting with visuals and key insights
- For repeated studies: longitudinal comparisons with previous measurements
Do you have a question?
We would be happy to explain the process to you and answer your questions personally.
Get in touch →