Prof. Dr. Emanuel de Bellis
University of St. Gallen
Institute for Behavioral Science & Technology
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Prof. Dr. Emanuel de Bellis is Associate Professor of Empirical Research Methods and Director of the Institute of Behavioral Science and Technology at the University of St. Gallen. He serves as Associate Editor of the Journal of Interactive Marketing and on the Editorial Review Boards of the Journal of Consumer Research. At St. Gallen, he is also Academic Advisor of the Global School in Empirical Research Methods, leads the Data and Method Consulting team, and represents the university on the Federal Commission for Scholarships for Foreign Students. His research sits at the intersection of marketing, psychology, behavioral science, and technology. He directs the Autonomy Lab, which investigates how consumers adopt, resist, and interact with increasingly autonomous technologies. Before joining St. Gallen, he was Assistant Professor at HEC Lausanne and held research positions at Columbia Business School and the University of British Columbia.